SHE'S GOT STYLE!!!

We're already a month into the New Year and I know some of you are still stuck in your old fashion ways...so if you're in the mood to switch up your look, have a view of our Mauve Style LookBook which showcases some of the hottest style types within the fashion industry: Please Click The Photos For A Larger View:

Please Click The Photos For A Larger View:

Please Click On The Photos For A Larger View:

Please Click On The Photos For A Larger View:

Please Click On The Photos For A Larger View:

French Vogue Phones The Masters

French Vogue has called open the masters of the catwalk to grace the February 2008 cover. Supermodels Naomi Campbell and Kate Moss appear on the cover of next month's issue with a gracious pictorial that leaves you with no doubt as to why these two are the Queens of what they do. Take a look at The Mauve Society's sneek peek of the spread:

So...Sunday I Watched "The Wonderful Wizard Of Oz"

When I was growing up, the fashion world always appeared to me as this magical far away land, which would bring me self fulfillment and bliss. This world, painted to be so glamorous and luxurious, proved to be driven by creative engines and masterminds, was a place I wanted to call home. Oh... but getting to this far away land would prove to be one of the hardest tasks in my life, and I’m most certain that once there, staying in this land would be even harder. Since I first laid my big brown eyes on this world, via a Vogue magazine on my Aunt’s center table, I have done nothing but work hard to reach this place.

This past Sunday I watched The Wonderful Wizard of Oz, and oh how it reminded me of myself and my quest to follow the “Yellow Brick Road” and enter the doors of “Emerald City” (the fashion industry). I believe my quest began at age 13 when I entered one of those national model searches, and I got selected in the first

round… but of course my father thought that my dreams to become a model was idiotic and that I should focus on becoming a doctor or something. Becoming a doctor or anything else of that matter was crazy to me. I loved fashion; dressing up everyday (in what my friends thought was a crazy style), changing my hairstyle everyday, and even knowing how to do make-up by age 15, surely let me know that fashion was my true calling. But how would I make it there?...To this wonderful place that I dreamed of being in every night. As I got older I continued with different model searches and modeling in college fashion shows, I also worked at some of the major fashion department stores/clothing stores to expand on my knowledge of the fashion industry; and I also became a make-up artist at one of the leading cosmetics lines. Now, still on my quest to “Emerald City”, I noticed that I’ve met similar characters as those in the movie, such as Scarecrow, Tin Man, and The Lion. What’s strange is, the characters that I met were all within me! I’ve brought out characteristics on this journey that are very similar to fear, lack of courage, and lack of heart. On this yellow brick road I have submit myself to fear of failing, at some points I lost my heart and love for the industry, and gave up my courage to succeed. But these characteristics never overcame the one characteristic that stand strong within me, natural talent. I know I have the talent to succeed in the fashion industry and once you recognize that, nothing else can stray you away from what you want to become! The Mauve Society has been the best GPS system that God has provided me with to quickly navigate my way to Emerald City…and you know what else?...I have many spare tires in my trunk that will get me there just as fast! …And once I officially enter those gates to “Emerald City”…there’s no going back to Kansas!

MAUVE DESTINATION: Dubai

BETWEEN Mumbai and Milan , there is Dubai — the rapidly emerging fashion capital of the region. The city's catwalks are steadily gaining the attention of international designers and fashion houses. West Asia and the wider Arab world, has consistently been in step with contemporary fashion. Some analysts say that money spent on beauty aids by women in the Gulf alone crosses $5 billion annually. However, catwalks and formal public display of fashion and accessories and the trade related to it is a fairly recent phenomenon. But this is rapidly growing with more and more international designers networking Dubai into the global fashion chain. Fashion, say trendsetters in Dubai , is here to stay. Dubai is rapidly emerging as the canvas used by top design houses to display creative trends. Where Paris , Milan , London , and New York used to be the hub of haute couture, Dubai is hogging some of the spotlight now.

Italian designer footwear brand Casadei officially opened its third boutique in Dubai at Wafi on December 16th, close on the heels of two other stores which it has opened within a span of four months. Cesare Casadei, the creative force behind the brand's signature shoes and handbags, made a personal appearance to launch the new store, which was marked by a fashion parade titled ‘Italian Luxury At Your Feet'. Commenting on the increasing number of couture brands in Dubai , Casadei pointed out: ' Dubai seems to be an upcoming fashion capital akin to Milan and it is clearly marked on our retail network map as an important fashion destination. We are really happy to open our third store in Dubai in a short span of four months with the help of Valencia, our exclusive retailing partner in this region.' Don't be the last to catch on as Dubai is increasingly becoming a favorite destination of the international, jet-setting rich and famous.