So the phrase, “the grass is greener on the other side” comes to mind when explaining the “Going Green” phase. Millions alike have jumped aboard to fighting for an eco-friendly system, at all costs. From the foods we eat, the cars we drive, and the clothes we wear; many are finding their way to play their part in maintaining a greener environment. As for the average beauty junkie, saving the earth is rarely on the top of their to-do list. Let’s get down to the boiling point, when it comes to cosmetics, it’s about trends, not trees. So if you’ve finally discovered that new shade of lip color, or lightweight cleanser, does it really matter if the products are made from eco-friendly ingredients? 
To answer the question- Yes it does, to more and more consumers. With the ushering of eco-chic on the runways with the help of Stella McCartney and Edun creator, Bono, the latest fashionista is sashaying where the grass is greener. Globally, sales of natural and organic cosmetics reached an estimated $7 billion last year, according to Organic Monitor, a British company that tracks the growth of the organic market. And those sales, which have included familiar botanical brands such as Burt's Bees, the Body Shop, Nature's Gate and Origins, have been growing 20% annually and are expected to double in market share in the coming years. Aveda founder, Horst Rechelbacher is developing a new line of 
head-to-toe organic products under the Intelligent Nutrients label, while Kiehl's will soon market its first product with a certified -by EcoCert, the European seal of eco-friendliness- organic ingredient, argan oil, sourced from Morocco and coveted for its rich moisturizing effects. Stella McCartney, a known eco-friendly leader, joined forces with Yves Saint Laurent last year to create Care, an organic skin care line. Estee Lauder also created an organic frenzy last year, with the release of Origins Organic.
Driving the trend for eco-conscious beauty has become effortless, as some of the major cosmetic companies have created full cosmetic lines. This now leaves the beauty junkie to take extra steps on going green; now the beauty junkie becomes the eco-beaute junkie!
To answer the question- Yes it does, to more and more consumers. With the ushering of eco-chic on the runways with the help of Stella McCartney and Edun creator, Bono, the latest fashionista is sashaying where the grass is greener. Globally, sales of natural and organic cosmetics reached an estimated $7 billion last year, according to Organic Monitor, a British company that tracks the growth of the organic market. And those sales, which have included familiar botanical brands such as Burt's Bees, the Body Shop, Nature's Gate and Origins, have been growing 20% annually and are expected to double in market share in the coming years. Aveda founder, Horst Rechelbacher is developing a new line of 
head-to-toe organic products under the Intelligent Nutrients label, while Kiehl's will soon market its first product with a certified -by EcoCert, the European seal of eco-friendliness- organic ingredient, argan oil, sourced from Morocco and coveted for its rich moisturizing effects. Stella McCartney, a known eco-friendly leader, joined forces with Yves Saint Laurent last year to create Care, an organic skin care line. Estee Lauder also created an organic frenzy last year, with the release of Origins Organic.
Driving the trend for eco-conscious beauty has become effortless, as some of the major cosmetic companies have created full cosmetic lines. This now leaves the beauty junkie to take extra steps on going green; now the beauty junkie becomes the eco-beaute junkie!
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