What Lies Beneath

When discussing fashion, it seems that what quickly comes across a person's mind is clothing, jewelry, and/or accessories. A corner that is very seldom overlooked in the fashion industry is Lingerie. There are very few fashion designers whose focus is on what lies beneath. Believe it or not...fashion goes way beyond the blouse, skirt, and pumps you decide to wear each day. It is to my knowledge that men go crazy over a women who takes part in matching their bras with their panties :-) But it goes beyond that ladies...it is well known that Victoria Secret is the leading lingerie seller amongst all, but they are indeed a little too commercial. Then there is the ever so "riskay" Frederick's of Hollywood...whose whips and chains may scare many housewives away! If you search and look closely you will find a point between the "too commercial" and the "too riskay", in which fashion is noted as the forefront for lingerie. Yes, my dears...I am talking of the well sought after, fashionable lingerie line, Agent Provocateur. Founded in 1994 by husband and wife duo, Joseph Corre and Serena Rees, this line of edgy, sexy, and couture style "undies" have men drooling after their wives, mistresses, and girlfriends all alike. This duo has managed to deliver "high quality designer lingerie with a creative flair to stimulate, enchant, and arouse both wearers and their partners". They have established a lingerie line where prudence is of no character and seduction is of high magnitude. They have created an environment where taste, sensualism, and fashion intertwine. For over ten years they have established a brand through cinema advertising, celebrity endorsements, and much more. Their celebrity endorsements include pop star Kylie Minogue in 2001 and Supermodel Kate Moss in 2006. Their current campaign, which has not been released, will be endorsed by Maggie Gylllenhaal. AP has gone on to create other products such as jewelry, shoes, books, and fragrances to expand on their name. They have been deemed the "only true credible lingerie brand on the fashion map." Agent Provocateur has stores in thirteen countries and offers online shopping. Visit their latest catalogue at http://www.agentprovocateur.com/