"We're Off To See The Wizard..."

For a brief moment you close your eyes. The scene is pitch black. You open your ears to the sound of loud thumps beating against your ear drums; in which brings you to the thought of techno music. Out of the pitch black scene a neon green laser light is reflecting sporadically through the open space...The techno music continues to grind into your ears...and as you open your eyes...you immediately believe that you have warped into another world, where bold, bright colors are infused with mixed prints, leather, and elaborate make-up. You awaken from this fantasy only to realize that you are sitting front row at a Heatherette fashion show. Heatherette is a fashion company and design house, created by Traver Rains and Richie Rich. The development of this futuristic, flirty, and fun clothing company began in late 1999, where they constructed custom made t-shirts on their living room floor. The pair quickly rose to fame when a buyer for Patricia Fields ordered twenty of their signature shirts, on the spot. From that point on there was nothing but good news for Heatherette. As seen on many celebrities that include Gwen Stefani, Mya, Kelis, Pink, Paris Hilton, and Aubrey O'Day, Heatherette has become the epitome of fashion "pop". It is often said that clothes should be a reflection of who you are...and those who wear Heatherette can be classified as people who are unique, life-loving, eccentric, and exude a bright and kooky spirit. There fashion puts you in a psychedelic mind frame...bringing a cartoon-like atmosphere to your wardrobe. Their pieces are fun and playful, and will shine a light on everyones' spirit. Heatherette's Fall 2007 show reflected a deconstructed/reconstructed feel, as they pieced together scenes from the favorable movie, "The Wizard of Oz". They entitled the show, "Over The Rainbow", which in turn gave them much critical acclaim. The clothes showcased bright colors and gave an appeal to those yet to be jaded by reality.

This design house duo are also very active in charitable causes...some include: Hetrick Martin Institute Lower East Side Girls Club Operation Smile Youth Aide Designers for Darfur MAC Viva Glam Campaign You can find Heatherette in some of the major department stores...they also have a website coming soon (I'll give you an update as to when it will be launched). As for now check out their Myspace page at: http://www.myspace.com/heatherette